2024 Highlights: Celebrating Achievements and Milestones
As we wrap up the year, we reflect on the moments that defined 2024. It has been a year filled with significant milestones, creative breakthroughs, and the unwavering commitment to elegance that has always set BONIA apart.
Join us as we reflect on our 2024 year in review, featuring key achievements that shaped our journey this year.
Ambassadorship with Nayeon
One of 2024’s highlights was welcoming Nayeon from TWICE as the face of BONIA. Known for her dreamy aesthetic and modern sophistication, her fresh perspective on style inspired mesmerising campaigns like the Spring/Summer 2024 collection “Daytime Reverie,” inviting a global audience into her idea of playful romance through fashion.
The Nayeon by BONIA revolution became one of the major milestones in 2024. A full range of collections made the journey even sweeter, where fans could get an up-close experience about Nayeon’s fashion favourites and style inspo.
Launch of BONIA x Keith Haring
In the 2024 recap, none was as bold and creative as the launch of the BONIA x Keith Haring collection. This expression of artistry showcases iconic motifs that exude vibrancy and youthful energy. Known for breaking boundaries, these pop art and graffiti-inspired pieces offer a play on contemporary luxury.
This defining line offers a selection of fashionable accessories that celebrate individuality. From ready-to-wear to slinging signature pieces, the BONIA x Keith Haring collection marked one of BONIA’s significant moments in 2024 for fashion and art enthusiasts alike.
50th Anniversary Celebration
To celebrate 50 years of craftsmanship, BONIA hosted an immersive pop-up event at Pavilion Kuala Lumpur, themed “The BONIA 50-Year Voyage: Celebrating Our Journey with You.”
Gracing the occasion was global K-pop superstar and BONIA ambassador, Nayeon from TWICE, whose presence embodied BONIA’s legacy and forward-thinking vision.
The event featured The 5 Senses Journey, where guests explored BONIA’s heritage through interactive experiences of sight, sound, smell, touch, and taste. From the illuminated BONIA Globe and captivating mirrored chambers to curated scents and a personalised café experience, the event offered a sensory-filled celebration of BONIA’s artistry, sustainability, and innovation — it was truly one of the highlights of the year.
Re-opening of First Malacca Standalone Store
While there were new significant moments in 2024, there were also BONIA rebirthing moments like the re-opening of the iconic standalone store at Mahkota Parade, Malacca — the hometown of our founder, Mr Chiang. The store features a terracotta palette, handcrafted materials, and intricate brickwork, the store design reflects BONIA’s Italian roots, creating a vibrant and interactive shopping experience.
This refreshed store isn’t just a retail space — it’s a tribute to BONIA’s legacy. From bag-inspired shelves to a glass table modelled after The Venice bag, every detail embodies our dedication to artisanal design. Visitors can also enjoy exclusive personalization workshops, festive activities, and exciting giveaways, making the store re-opening one of the top events of 2024
Looking to 2025
As we step into a new chapter, BONIA remains committed to innovation, sustainability, and celebrating timeless craftsmanship. Stay tuned for more exciting milestones, new collections, and unforgettable experiences as we continue our journey with you. Here’s to shaping the future while honouring our legacy — together.
