This Raya season, BONIA unveils its ‘RAYA IN BLOOM’ campaign, featuring International Artiste Yuna as the face of the BONIA Raya 2025 Campaign - celebrates a harmonious blend of tradition and modernity, embodying elegance and cultural essence.

The BONIA Raya 2025 Collection features bold celebratory hues of royal blue and white, paired with a hibiscus-printed scarf—Yuna’s personal picks and favourite pieces from the collection.  

With an array of leather bags, footwear, ready-to-wear pieces, and scarves, the collection is thoughtfully designed to transition effortlessly from casual daytime visits to modern festive gatherings. 

“It’s such an incredible honor to work with BONIA,” says Yuna. “I think, just like me—as a Malaysian and a modern woman—BONIA represents that modernity and the heritage that I care about a lot.” 

“What excites me most about this collaboration is the opportunity to celebrate not just fashion, but also our shared cultural roots, while looking ahead to the future.”